Book Detail
Architecture, Graphics, Design and Fashion
Thoughts on Design
New York: Wittenborn and Company, 1947.
4to.; illustrated throughout in b&w and color; black cloth boards, spine stamped in gilt; illustrated dust jacket; several minute closed tears to spine of dj; condition of dj very good minus; interior of book and boards near fine.
First edition. Among the most notable graphic design books ever published. After a decade of establishing himself as the wunderkind of American graphic design, Paul Rand released this treatise on his princicples and working methods. It has been reprinted on several occassions and remains a standard. Copies of the first edition in the iconic jacket are increasingly scarce.
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